Honda is adopting a multi-pronged approach to its future vehicle lineup. The automaker is developing a versatile global platform (PF2) for small and medium-sized cars, with India set to be the primary production hub. This platform will accommodate gasoline, hybrid, and electric powertrains, reflecting Honda’s strategy to balance immediate market needs with long-term electrification goals.
Honda is banking on India to revive its fortunes. The automaker’s domestic sales have been struggling, with flagship models like the City and Elevate experiencing declining numbers. However, a surprising success story has emerged: the India-made WR-V, rebadged for the Japanese market, has become a top-selling import.
Capitalizing on this win, Honda is shifting its focus to India as a global export hub. The country’s lower production costs offer a competitive edge against rivals, particularly Chinese automakers, who have been making inroads in Thailand, Honda’s traditional manufacturing base.
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Despite a previous misstep with the overpriced City hybrid, the automaker is now recognizing the growing market demand for hybrid vehicles, particularly SUVs. To compete effectively, Honda is investing in localizing its hybrid powertrain, reducing costs, and potentially opening up export opportunities. The new PF2 platform is designed to accommodate hybrid systems, indicating Honda’s serious commitment to this technology.
Honda is gearing up to launch a new three-row SUV in 2027. This larger model will sit above the Elevate and mark the debut of the automaker’s new PF2 platform. While the SUV will be designed collaboratively by Honda’s Japanese, Thai, and Indian teams, India is expected to be the primary market. Powertrain options are still under consideration, but a carryover 1.5-liter engine from the Elevate and a hybrid variant are likely.
The next generation of its popular sedan will be built on the new PF2 platform and is scheduled for a 2028 launch. A departure from the current model, the new City will feature a bold new design and offer both gasoline and hybrid powertrain options from the start.
Honda is considering a compact SUV for 2029. The automaker is exploring the possibility of adding a sub-4-meter SUV to its lineup, based on the upcoming PF2 platform. While details are limited, this move would allow Honda to re-enter a segment previously occupied with the WR-V. The decision to develop a compact SUV on the PF2 platform instead of the Brio platform reflects Honda’s focus on optimizing production costs and maximizing export potential.
Honda is aggressively expanding its SUV lineup with a strong focus on electrification. The automaker plans to launch five SUVs in India by 2030, including two electric models. The first electric SUV, based on the Elevate platform, is slated for an earlier launch, while a second, smaller electric SUV will be built on the flexible PF2 platform and is expected to arrive in 2029. This strategic move positions Honda to capitalize on the growing SUV and EV market in India.
