The Defender and Range Rover models together accounted for 78% of JLR India’s sales in the first quarter. The Defender is a particularly popular model in India, as it is seen as a rugged and capable SUV that is also luxurious and comfortable. The Range Rover is also a popular choice for Indian buyers, thanks to its iconic design and off-road capabilities.
JLR India’s strong sales performance in the first quarter is a testament to the growing popularity of luxury SUVs in the Indian market. The company is also benefiting from the launch of new models, such as the new Range Rover and Range Rover Sport.
What is driving the popularity of the Defender and Range Rover in India?
There are a number of factors driving the popularity of the Defender and Range Rover in India. One factor is the growing affluence of the Indian middle class. As more Indians become wealthy, they are looking for luxury vehicles that reflect their success. The Defender and Range Rover are both seen as status symbols in India.
Jaguar Land Rover (JLR) India has posted its best-ever sales results for the first quarter of the financial year 2023-24, with the Defender and Range Rover models leading the way. The company sold 1,048 units in the first quarter, up from 518 units in the same period last year.
The Defender is a popular model in India because of its rugged and capable off-road capabilities, as well as its luxurious and comfortable interior. The Range Rover is also a popular choice for Indian buyers, thanks to its iconic design and off-road performance.
JLR India is also planning to launch new models in the Indian market in the coming years. This will further strengthen the company’s position in the luxury SUV segment.
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Finally, the Defender and Range Rover are both stylish and luxurious vehicles. They offer a high level of comfort and convenience and they are both equip with the latest features and technology. This makes them appealing to a wide range of buyers, including families, professionals and entrepreneurs.
