Lexus is poised for significant growth in the Indian Luxury car market, driven by the introduction of several next – generation EVs scheduled for release in 2026.
Lexus showcased its future technology at the Japan Mobility Show with the captivating LF-ZL and LF-ZL concept cars, which share a common architecture that will underpin a range of future Lexus and Toyota BEVs. Toyota-owned luxury brand is relying on this new pure electric platform to establish a competotive edge in the increasingly electrified luxury car market.
Distinct from its renowned parent brand, Toyota which has adopted a multi path strategy involving investments in a diverse range of powertrains, It has declared its intention to become a exclusively EV – focused luxury brand by 2035.
Since, its official launch in India in 2017, It has occupied a marginal position in the luxury car market. However, with increased attention to the brand, growth has accelerate at an exponential pace. Naveen Soni, president of Lexus India, states , “Sales have doubled every year for the past two years.”
Despite not disclosing specific sales figures, which are combined with Toyota’s , Lexus India’s overall numbers still lag behind those of the leading luxury brands, indicating the need for further growth. Lexus India’s recent growth trajectory suggests a promising future for the brand in indian luxury car market. With a renewed focus and strategic initiatives.
Lexus India is well-positioned to establish a stronger foothold and challenge its prominent rivals in the years to come. The anticipated launch of the LF-ZC production model in 2026 makrs a pivotal moment for Lexus’s growth trajectory.
This cutting-edge luxury sedan, with an impressive range of approximately 1,000 kilometers, is poised to propel Lexus to new heights . LF-ZC is expected to captivate indian luxury car enthusiasts and propel lexus to forefront of the indian automotive market . Its introduction signifies a paradigm shift for EV India, signaling its entry into the realm of advanced electric vehicles.
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